How websites are important for small businesses

How websites are important for small businesses

The latest trends in Entrepreneurship and the way the lifestyle of people is changing has brought a drastic change in the way businesses were done and are at present. With the increasing use of technology, most of your customers are now connected to the Internet. If you are not available online may be your competitor is available online and will snatch away your customer from you, without you being aware of it.

With the increase in the digitization and penetration of technology and the internet into everything is now making websites mandatory for all kinds of businesses. The things which were available at a shop or a supermarket a decade ago is now available on your PCs. Here comes the revolution in the field of the internet. As the e-commerce market got a boost, people started to love online shopping and a drastic fall back was seen on the retail counters.

Here are the reasons why small businesses need websites:

#1. Good for trust building:

How-websites-are-important-for-small-businesses-Trust

When you have your presence online and you exhibit your industry or place of work to your customers, you gain trust from them. It does not limit only to the work place, but  you can also put up the community of clients that you have served till now. If you manage to have a few big brands in your client’s list, probably you’ll be preferred over your competitors who has a long list of local clients.

Moreover, you can put up the customer feedback on your website, in a manner that the site visitor will easily find them out. Thus, your online presence will help you earn trust from your clients and once he is convinced that “You are Good.!”, you’ve done almost of the hard work that you needed.

#2. You can exhibit your products and services online

How-websites-are-important-for-small-businesses-Exhibit-Products-Online

After handing over your visiting card or may be your website URL to your customer, your website will work as an online catalog of your products or services.Presenting your products on services online has a thousand ways that will positively affect your customer. You can use various types of color combination and can change it every moment if you want. You can give your customer the facility to directly visit the list of products he is interested in, rather than skimming over through 100s of products.

#3. Can accommodate e-commerce functionalities

How-websites-are-important-for-small-businesses-eCommerce

According to Stastista, the current e-commerce figures are something that will make you drop your jaws.40% of the worldwide internet users have bought products or goods online. This makes up to more than 1 billion online users and is projected to grow further.

Now, you can imagine how beneficial would it be for your business to set up an online store, which is extremely easy to maintain and manage. Having a retail outlet or a chain of dealers will help you capture the local market whereas, over the Internet, you can cover up your local market along with the international market.

#4. Customer Retention Benefits

How-websites-are-important-for-small-businesses-Retaining-Customer

Whenever a customer visits your site, if he finds something better than others then there are chances, that your customer will revisit your website. If you get some regular visits from your customers, then you get a benefit of retaining your customer without much hassle. All you need to do is put some attractive offers every week or at a regular period to get your customer back to your website, time and again.

Every time a customer visits your site, you can showcase a new product to them and can also show up only the products that he generally likes to purchase. The amalgamation of the online store and the latest technologies to trace down what a visitor does on your website will help you generate a heavy amount of sales.

#5. Branding..!

How-websites-are-important-for-small-businesses-Branding

Once you turn out to be a perfect e-commerce store on the internet, it won’t take you more time to be a brand..! Yeah, being a brand over the internet has its own set of privileges. Once a trust factor comes between you and your online customer, you are almost half the way to success.

#6 Monetization

How-websites-are-important-for-small-businesses-Monetization

Once you start your own website, there are a lot of ways through which you can monetize your site and can earn a good amount with different techniques. The below mentioned bullets will help you earn good on your site:

  1. Google AdSense
  2. Affiliate Marketing
  3. Product Reviews
  4. Other advertisement programs

You can set up your own Google Adsense account on your site where in Google will pay you to show up their advertisements. Affiliate marketing is like sending customers to other’s website to buy products and earn commissions with that. Once you start getting good amount of organic traffic on your site, you can start writing reviews on other’s product and can charge them a good amount.! Other than Google AdSense there are a lot of other advertisement programs that you can setup on your website.

Overall an online presence will help you increase your business a multiple times if done in the correct way. What now you need to do is plan out for a website and go get a good technical partner for your business, who can help you out setting up a perfect website for your business. For more such posts follow us on Facebook. ?

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About the Author

Rashika Raina

Rashika is working as Business Development Executive at Regur technology Solution. She has a zeal to learn & grow and passion for work in any competitive situation. Her interest lies in Sales, Marketing Strategies, International Marketing, Business development. Apart from this, she has a good hold in communication, presentation and Market research skills.