For an architecture firm, there are few tools more important for your brand than your website. As the home of your company on the internet, it’s the portfolio of your past projects, a visual statement of your design philosophy, and a showcase of your awards and certifications. As most architects work on a deeply personal, […]
Let me begin by acknowledging the simple fact that marketing and user experience both stem for the desire to understand human behaviour towards a businesses and using them to covert unpredictable emotional responses into tangible results. This however is where the similarity between the two ends. Since both disciplines have emerged from the common goal […]
What is game theory and gamification? “Game theory is essentially the branch of mathematics that is concerned with the analysis and devising of strategies that deal with competitive situations where the outcome of a participant’s choice of action depends critically on the actions of other participants. It is at the least, the insights that lead […]
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