Product Research

Experience design at scale

Product research is critical, but often an ignored step in creating the optimal user experience. Good research allows you to understand complex human behavior and turn that into actionable insights to improve your design because we believe there is always something new to learn about users. Regur allows businesses to refine their product performance and preparation before committing to development and release, and ensure product features can be customized according to our research.

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User needs and preferences are at the center of our research. We don’t rely on our assumptions and personal behavioral model, taste, and preferences. We go out of our way to gather real-time responses of people on the proposed idea. We gather information through direct dialogues, interviews, and surveys. Design research is carried out by our interface designers and starts with the introduction of primary solutions for a given problem.

Our Process

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Our design specialists scrutinize the proposed design based on current and futuristic trends. Based on their feedback we offer a prototype. Doing market research helps us understand how well the market is ready to accept your product. We study the shifts in the market regarding similar products and predict the use and growth of your product in the given market over the coming years. Product names are associated with customer satisfaction and consumption. It may only seem like a small step but when you are targeting a global audience and hoping your product creates an impact you might want to invest in research before naming the product. Our research involves searching databases, existing domains, patents and prototypes before you name the product.

We also perform competition research and take an inside look at similar products that are already on the market. We assess these product’s usability in comparison with our analogs, we find problems associated with these products and offer solutions that can be implemented by you while development. We realize who are the main competitors in your niche and how are their products useful to the users. Competitor analysis gives us a critical edge in creating a competitive product because it is based on an established product already available in the market.

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You can rest assured about the future of your product as our research is very transparent and gives you prior knowledge of all pros and cons, milestones and hurdles. It is our integrity and ethical approaching research and it’s an application that makes us the best in the product development industry.

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